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Communications Manager

Posted: 08/15/2023

Communications Manager  

At JonnyPops, our team is empowered to make an impact at work every day from producing high-quality, innovative frozen novelties to spreading kindness one pop at a time. We look for bright and ambitious individuals who seek out challenges, thrive in fast-paced and high-growth environments, align with our core values, and get fulfilment from seeing their work transform the world around them.

Based in Elk River, MN, JonnyPops develops, manufactures, distributes, and markets frozen novelties. Retailers from coast to coast including Target, Costco, Walmart, Publix, Kroger, Cub, along with thousands of regional and local grocers make JonnyPops part of their assortment.

Growing from a dorm room start-up in 2012, JonnyPop’ mission is to make "A Better Pop for a Better World!" JonnyPops leads the frozen novelties space in innovation and uses simple ingredients with no artificial dyes. Every pop stick includes a kind deed, spreading kindness every day.

Joining JonnyPops is an exciting opportunity to be part of high-growth brand and have a direct impact on the company’s success. Join our team and help us make “A Better Pop, for a Better World!”

What You Will Do:  

The Communication Manager oversees marketing properties that are the first point of contact for JonnyPops consumers. The Communications Manager plays a critical role by genuinely engaging with consumers, increasing loyalty and retention, and bringing to life our kindness mission.

?The Communications Manager owns the JonnyPops consumer experience across digital properties including organic social, site, email, SMS, phone, and review sites. This role must use best-in-class Customer Relationship Management (CRM) strategies to maintain a clean marketing contact database to power effective activations across those channels. The role brings the JonnyPops’ brand to life, ensuring brand guidelines are used in all materials and upholding JonnyPops’ brand and kindness mission in every interaction. 

?The position requires strong communication skills (written and verbal), consumer empathy, problem solving, and project management. The ideal candidate is a digital native, loves engaging with consumers, and thrives taking on new challenges. JonnyPops is rapidly growing and successful candidates enjoy a fast-paced environment with an ability to make an impact each and every day!


  • Digital Experience: Own the experience across JonnyPops digital properties including organic social, website, email, SMS, press, and reviews.

  • Organic Social: Own the strategy and execute the organic social content calendar, coordinating across Marketing initiatives and channels to deliver consistent and impactful messages and creative. Moderate and respond to social community comments, acting with kindness and living the brand values in every response.

  • Website: Manage flawless execution of website to live the brand (products, store locations, reviews, imagery, etc.) providing a seamless user experience and improving SEO performance. Monitor and report on site performance and consumer experience. Build and execute site improvement roadmap leveraging DTC experience to have site compliment Amazon and Retailer site experiences.

  • Email: Execute drip, new product launch, and segment-specific email campaigns to drive engagement and action. Report on performance and identify data capture improvements to enhance email activation.

  • SMS: Develop, launch, and execute SMS for JonnyPops, benchmarking opportunity with key segments to retain and increase loyalty through this channel.

  • Press: Own press contacts list and manage ongoing communication with press to gain coverage locally and nationally. 

  • Reviews: Manage review strategy and review outreach program, increasing review volume. Monitor sentiment and provide feedback to cross-functional teams.

  • Ambassador Program: Optimize PopSquad participation to support digital experience and content needs.

  • Manage all vendors related to above.

  • CRM: Maintain Marketing’s consumer CRM to enable marketing activation that increases loyalty, retention, and consumer experience.

  • Build data connections across digital properties (forms, list uploads, system integrations). 

  • Manage and monitor health of consumer segments.

  • Ensure highest-level of data quality and security with ongoing maintenance. 

  • Consumer Affairs: Be the brand’s first point of contact with consumers, bringing to life our kindness mission.

  • Oversee Consumer Affairs Coordinator, Office Manager, or similar role(s) to answer consumer phone calls, respond to consumer mail/emails, and respond to social media DMs with kindness and clarity.

  • Log consumer questions and concerns in NetSuite and track resolution satisfaction to turn complaints into satisfied consumers. 

  • Partner with Quality to provide updates to the organization on opportunities and strengths based on consumer feedback.

  • Kindness Is Golden

  • Manage holistic ‘Kindness is Golden’ loyalty program (incentives, inserts, projects, tiers, vendor management), increasing participation, loyalty, and brand engagement.

  • Partner with Brand Managers to connect K12 initiatives to retail success.

  • Other Responsibilities:

  • Ensure flawless execution of sales samples and materials shipments by overseeing this work by Consumer Affairs Coordinator, Office Manager, or similar role(s).

  • Collaborate with cross-functional and Marketing team members to continually elevate JonnyPops’ brand and experience in the marketplace.

Position Requirements: 

  • 4-5 years of experience in Marketing is required, with a preference to experience in the food and beverage consumer packaged goods (CPG) or natural food industries.

  • 2+ years of website experience required including content management, copywriting, or design. Proficient in creating new themes, collections, launching new items, monitoring, etc. on website platform (Square Space, WordPress, Shopify, or other equivalent). DTC e-commerce experience preferred.

  • 2+ years of Google Analytics experience with proven track record of building performance reporting and accelerating site performance (consumer UX and SEO).

  • 2+ years of organic social or community management experience with proven track record of positivity.

  • 2+ year of CRM hands-on experience maintaining a consumer lead base, including data management, segmentation, and process development. HubSpot experience preferred.

  • 1+ year of Email execution building lead nurture, automated campaigns, and triggered workflows with CRM. HubSpot experience preferred.

  • Experience in high-growth, entrepreneurial environment.

  • Monthly required in-person at Elk River office location, weekly preferred.

  • Willingness to travel up to ~20% of time.

Candidate Skillset: 

  • Excellent written and verbal communication skills as well as presentation skills.

  • Natural communicator, bringing empathy and kindness to every interaction.

  • Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints and within budget parameters.

  • Agile test & learn mindset; capable of making real-time optimizations and improvements.

  • Advanced Excel/analytical and PowerPoint presentation skills.

  • Strong strategic & financial capabilities and comfort with tactical execution

  • Superior attention to detail.

  • High level of curiosity.