• Digital Experience: Own the experience across JonnyPops digital properties including organic social, website, email, SMS, press, and reviews.

• Organic Social: Own the strategy and execute the organic social content calendar, coordinating across Marketing initiatives and channels to deliver consistent and impactful messages and creative. Moderate and respond to social community comments, acting with kindness and living the brand values in every response.

• Website: Manage flawless execution of website to live the brand (products, store locations, reviews, imagery, etc.) providing a seamless user experience and improving SEO performance. Monitor and report on site performance and consumer experience. Build and execute site improvement roadmap leveraging DTC experience to have site compliment Amazon and Retailer site experiences.

• Email: Execute drip, new product launch, and segment-specific email campaigns to drive engagement and action. Report on performance and identify data capture improvements to enhance email activation.

• SMS: Develop, launch, and execute SMS for JonnyPops, benchmarking opportunity with key segments to retain and increase loyalty through this channel.

• Press: Own press contacts list and manage ongoing communication with press to gain coverage locally and nationally. 

• Reviews: Manage review strategy and review outreach program, increasing review volume. Monitor sentiment and provide feedback to cross-functional teams.

• Ambassador Program: Optimize PopSquad participation to support digital experience and content needs.

• Manage all vendors related to above.

• CRM: Maintain Marketing’s consumer CRM to enable marketing activation that increases loyalty, retention, and consumer experience.

• Build data connections across digital properties (forms, list uploads, system integrations). 

• Manage and monitor health of consumer segments.

• Ensure highest-level of data quality and security with ongoing maintenance. 

• Consumer Affairs: Be the brand’s first point of contact with consumers, bringing to life our kindness mission.

• Oversee Consumer Affairs Coordinator, Office Manager, or similar role(s) to answer consumer phone calls, respond to consumer mail/emails, and respond to social media DMs with kindness and clarity.

• Log consumer questions and concerns in NetSuite and track resolution satisfaction to turn complaints into satisfied consumers. 

• Partner with Quality to provide updates to the organization on opportunities and strengths based on consumer feedback.

• Kindness Is Golden

• Manage holistic ‘Kindness is Golden’ loyalty program (incentives, inserts, projects, tiers, vendor management), increasing participation, loyalty, and brand engagement.

• Partner with Brand Managers to connect K12 initiatives to retail success.

• Other Responsibilities:

• Ensure flawless execution of sales samples and materials shipments by overseeing this work by Consumer Affairs Coordinator, Office Manager, or similar role(s).

• Collaborate with cross-functional and Marketing team members to continually elevate JonnyPops’ brand and experience in the marketplace.

Position Requirements: 

• 4-5 years of experience in Marketing is required, with a preference to experience in the food and beverage consumer packaged goods (CPG) or natural food industries.

• 2+ years of website experience required including content management, copywriting, or design. Proficient in creating new themes, collections, launching new items, monitoring, etc. on website platform (Square Space, WordPress, Shopify, or other equivalent). DTC e-commerce experience preferred.

• 2+ years of Google Analytics experience with proven track record of building performance reporting and accelerating site performance (consumer UX and SEO).

• 2+ years of organic social or community management experience with proven track record of positivity.

• 2+ year of CRM hands-on experience maintaining a consumer lead base, including data management, segmentation, and process development. HubSpot experience preferred.

• 1+ year of Email execution building lead nurture, automated campaigns, and triggered workflows with CRM. HubSpot experience preferred.

• Experience in high-growth, entrepreneurial environment.

• Monthly required in-person at Elk River office location, weekly preferred.

• Willingness to travel up to ~20% of time.

Candidate Skillset: 

• Excellent written and verbal communication skills as well as presentation skills.

• Natural communicator, bringing empathy and kindness to every interaction.

• Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints and within budget parameters.

• Agile test & learn mindset; capable of making real-time optimizations and improvements.

• Advanced Excel/analytical and PowerPoint presentation skills.

• Strong strategic & financial capabilities and comfort with tactical execution

• Superior attention to detail.

• High level of curiosity.