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Small Business Owners Can Survive and Thrive With These Strategic Website Updates

The current economy is uncertain and businesses all over the world are feeling the effects, but there are steps you can take to keep your business afloat during these challenging times. One such step is to update your website with strategic additions that will help encourage growth even when times are tough. The Elk River Area Chamber of Commerce has put together several tips on how to get started; let's take a look.

Protect Your Site With PDFs

Portable Document Format (PDF) files provide additional security measures for businesses that want extra protection against unauthorized access/use of their documents online by third parties. Utilizing encryption technology within PDFs ensures that only authenticated users have access and use rights over such materials while also protecting companies from lawsuits due to any misappropriation. Click here for more info on how to use a tool that allows you to have visitors fill out and sign a PDF on your site.

Boost Navigation

Making sure that visitors to your site have a good experience is key to ensuring customer satisfaction and repeat visits. A simple way to do this is by improving navigation on your website. This can be accomplished by adding a search bar, creating menus with drop-down options, providing links back to the home page, and making sure that pages are organized logically. All of these changes will make it easier for customers to find what they need quickly and easily.

Implement Customer Testimonials

Adding customer testimonials is an easy way to boost the credibility and trustworthiness of your brand while also helping potential customers decide if they should do business with you or not. Having actual customer stories displayed prominently on your website gives potential customers an idea of what they can expect when they purchase from you as well as reassures them that others have had positive experiences working with you. It's also a good idea to encourage customers to leave reviews of your products.


Add A Call-to-Action

Adding a strong call-to-action (CTA) button can help increase conversions. Make sure the CTA stands out from other text or images on your page so visitors know where to go next. You can also create multiple CTAs depending on what you want your visitors’ next step to be — whether it’s subscribing for updates, signing up for a free trial of your product or service, or downloading a new content piece. Having these opportunities available makes it easier for customers to find what they need.

Implement SEO

Search engine optimization (SEO) best practices help ensure that people searching for terms related to businesses like yours can find it more easily online through organic search results rather than relying solely on paid ads or sponsored listings, which can become costly over time. These practices include keyword research, content creation, and link building, which will improve the visibility of certain keywords and make sure visitors can find your business easily.

Improve Page Speed

Page speed plays an important role in user experience, as customers don't want pages loading slowly when trying to access information about the products/services you have available. Improving page speed involves optimizing image sizes, reducing redirects/broken links, and enabling compressions and caching. Doing so helps improve user experience and boosts conversions at the same time.


Surviving and thriving amidst recessionary pressures doesn't mean stopping all activities designed toward building business; instead, it means being smarter about how resources are utilized so you can make wise decisions. By using PDF tools, you can save time and money while protecting your data; by improving page loading speed, you'll keep customers coming back. Take some time to think about what your website needs in order to maximize your business, and set some goals that will help you bring it to life.

The Elk River Area Chamber of Commerce has lots of resources available for small business owners. Take a look at the tools we offer today!