4 New Year’s Resolutions for Your Small Business

This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing and how it can get better. Here are a few ideas:
 

The following ideas are a good start and can really help your business, whether the global pandemic continues or not.  Oh and in case you enjoy using themes to motivate yourself, those are here too.
 

Automation

Get ready to retake your day. There are so many ways you can use automation to simplify tasks. From drip marketing campaigns which can nurture leads into sales to using password vaults to keep your subscriptions safe or learning new software such as QuickBooks online to streamline your bookkeeping efforts.  Think about how you can spend less time on the administrative tasks and more time generating revenue.
 

Analysis

You know all that hard work you’ve been putting in to engage your audience on those social channels? If you’re not monitoring and analyzing the data behind your efforts, you’re not getting any value out of it. Take a little time to understand your most popular posts and the time of day that garners the most reactions. Look to see which sites are performing and which aren’t.
 
While you’re at it, check Google Analytics to see how your site is performing. If you send out a newsletter, get to know the tools your sender offers. Some allow you to see where people are spending the most time on your newsletter content. All of them will show you open rate and clicks. Take a look at the correlation between subject line and open rate.
 

Security

In the past six months alone my debit card has been reissued 3 times because of fraud. We haven’t been able to track down where that compromise has occurred, but this is a common problem. Don’t make the mistake of thinking that because you have a 2-person operation, no one is interested in your data. If there’s the potential for money and fraud, how many employees you have won’t matter to them. They’re looking for easy ways to get data. If you’re unprotected, you’re an easy mark. Cyber security is becoming more and more important to even small businesses, make sure you are protecting what is important to your business.
 

Passion

“All work and no play makes Jack a dull boy.” Sound familiar?
 
But there is some truth to that. And since people buy from those they know, like, and trust, making 2021 the year you discover or reignite your passion is a solid idea to creating a more loyal customer base. Sharing what makes you tick and gets you excited can help people connect with you. It also can help safeguard you against burnout.
 
Take some time to explore your passions, even if you have to schedule it on your calendar.
 
The new year is a great time to start those things you’ve been putting off because it’s a natural reset/fresh start moment. However, you can work toward these goals at any time. And when you do, you’ll feel a whole lot better about your path to recovery or success.
 
 What are your New Year's Resolutions for you business? Tell us in the comments below