Franklin Outdoor Advertising Acquires Billboard Assets of Houck Outdoor

Franklin Outdoor Advertising Acquires Billboard Assets of Houck Outdoor

Nov. 15, 2024
CLEARWATER MINNESOTA: Franklin Outdoor Advertising, a third generation, family-owned billboard company based in Clearwater, Minnesota has announced today they have acquired the billboard assets of Houck Outdoor, based in Shoreview, Minnesota. The purchase includes 38 static (traditional) bulletins along the I-94 corridor from Clearwater, Minnesota to Rogers Minnesota area and along the I-90 corridor near the Fairmont, Minnesota area.

Franklin Outdoor Advertising now has 943 faces throughout Minnesota and Western Wisconsin in 28 counties. It makes Franklin the largest Minnesota-based billboard company. Dan Franklin, of Franklin Outdoor Advertising said “We are honored to work with Houck on this purchase. This is a perfect fit for our growth strategy and will be a great complement to our Minnesota plant. We are able to strengthen our relationships with our existing mutual customers and build on the long-term customer relationships cultivated by Houck.” Tom Houck said: “We have long respected the Franklin family and their way of doing business. We are fortunate to entrust these assets and long-term customer relationships to another legacy billboard family.”