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ERACC Blog

Executive Director's Blog Post

Working from home is an ideal that many people have longed for, but the reality of it can be disenchanting. The process of transitioning from an in-office position to working from home full-time can be pretty challenging. If you lead a team or you’re the owner of a business, you have some additional challenges. ERACC has you covered with four simple tips for things employees and employers can do to make working from much easier on everyone.

Have you been hesitant to pay Facebook for your content to appear in your audience’s streams? Maybe you still remember the days when you could get good reach through just normal, consistent posting. Pandemic or not, those days are long gone. If you want your audience to see you—and you really need that especially now—then you're going to have to “pay to play.” But, it’s not as simple as just handing over money to Facebook and automatically getting the traffic and sales you want. You need to learn how to

If you have had time to look in your email inbox recently, it's likely cluttered with messages from big brands telling you what they’re doing as we're facing the global pandemic of COVID-19. The point behind these communications is to quell fear and reassure people that it’s safe to patronize these businesses. Here are a few tips on the things you need in this type of critical communication.

It's difficult to do business during a time when people are afraid to leave their homes. That's why you need to change the way you market to them. You'll likely find them with more time on their hands. They may be on social media, driving around, or looking for things to do. If your message can reach them at a time when they are thinking about the types of goods or services that you sell, you can remain a strong business presence. But doing so requires reaching them where they already are.

Elk River Area Chamber of Commerce Executive Director, Debbi Rydberg, discusses how Elk River and the surrounding communities have adapted to the challenges associated with COVID-19, as well as how ERACC is helping community members through the pandemic.

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