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ERACC Blog

Executive Director's Blog Post

There's nothing more awkward than dialing in to a conference call only to find out it's a video conference and you haven't showered since the weekend. Even if you took the time to get ready, video calls can be awkward and agonizing — especially for those of us who've spent the better part of the pandemic eating their way to a cure. The good news? It doesn't have to be that way! Here are a few tips you can put into practice to look your best.

Have you been hesitant to pay Facebook for your content to appear in your audience’s streams? Maybe you still remember the days when you could get good reach through just normal, consistent posting. Pandemic or not, those days are long gone. If you want your audience to see you—and you really need that especially now—then you're going to have to “pay to play.” But, it’s not as simple as just handing over money to Facebook and automatically getting the traffic and sales you want. You need to learn how to

If you have had time to look in your email inbox recently, it's likely cluttered with messages from big brands telling you what they’re doing as we're facing the global pandemic of COVID-19. The point behind these communications is to quell fear and reassure people that it’s safe to patronize these businesses. Here are a few tips on the things you need in this type of critical communication.

It's difficult to do business during a time when people are afraid to leave their homes. That's why you need to change the way you market to them. You'll likely find them with more time on their hands. They may be on social media, driving around, or looking for things to do. If your message can reach them at a time when they are thinking about the types of goods or services that you sell, you can remain a strong business presence. But doing so requires reaching them where they already are.

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